Table of Contents

Overview of Clickmap reports

Page Analysis Reports help you understand the top pages tracked across your website, and which of them have the highest and lowest engagement rates for the audience you want to understand. 

These reports allow you to click through to an individual page an on-page clickmap report to

Click Map Reports help you understand what element or links users have interacted with on each page to understand which content is driving your website conversions.  

These can be segmented and filtered on the fly, to aggregate multiple pages together from the same category, or to compare different behaviours quickly (e.g. converting and non-converting users).

How to bring up a click map for a specific page

To bring up a clickmap on a specific page, you can click on any page listed within the Page Analysis reports, to bring up a session replay, and clickmap on that page. 

Alternatively, you can pause any session replay to bring up a clickmap dynamically on top of whatever you pause a session replay on.

Overlaying clickmaps on Session Replays

From here, a Session Replay will appear for the website that you are analysing. Pressing Analysis → Click Maps - Links or All Elements will showcase different Click Map Reports.

How to Read the Click Map Report  

Main Session Replay Interface

Whether choosing Click Map - Links or Click Map - All Elements, clicks will be displayed across the page visually with the following items: 

  1. Rank Number

  2. Click Volume

  3. Click Rate Percentage (Clicks per Pageview)

  4. Minimum/Median/Maximum Fold Markers

Please Note: A page fold shows how much of that page is seen before any user scrolling occurs. This is typically determined by the screen / browser resolution 


The sidebar on the right hand side of your click maps is a list of all the clicks in order of highest engagement volume (clicks) to lower, making it simple for you to identify the most impactful links or elements.

Choosing & Switching Between Reports

To toggle between reports, click the drop-down selector to switch between Click - Links and Click Map - All Elements reports

  • When to use Click Map - Links Report
    To understand user navigation from your page to subsequent pages. When utilising segments (e.g. Converting users vs non converting), you can understand which links are most effective in driving business outcomes.

  • When to use Click Map - All Elements Report 
    To understand overall user click behaviours. This is mostly useful when identifying whether users are clicking on content that does not link to another page. You may even find that your users are clicking on elements thinking that they are links, when they are not.

Create a Segment From the Click Map View

If you want to create segment from a link click or element link:

  1. Click on Segments & Filters Applied in the right-hand sidebar

  2. Click Select Segment in the sidebar navigation or,

  3. Press the element itself in the session replay to bring up the prompts and create a segment

Changing Date Ranges

  1. Click on Segments & Filters Applied in the right-hand sidebar

  2. Click on the date range to bring up the calendar, and select the date ranges you want to include.

  3. Click Refresh Data to update report

How to view Click Maps for Multiple Pages

In some cases, you may want to view any of the Insightech reports for a collection of pages, or even for a group of pages within a content category.

To do this, when you are in the session replay view:

  1. Click on Segments & Filters Applied in the right-hand sidebar

  2. Update the pathname or URL filter to include the group of pages you want to calculate the report for (Note: the pages you want to include should have the same page template/structure, or they will not be useful)

  3. Click Refresh Data to update report

Your report will now be calculated on every page that you have included.

Applying Filters & Segments

  1. Applying a Filter

    Want to search for a specific page, hostname, or look at the top pages coming in from a specific source, medium or campaign? Simply add the conditions you want, and search for those rules.

    Click Add Condition select the rules you want to filter for, click Search and your new results will be shown

    Simply click Save as Segment once the search results have been updated, and you will be prompted with some additional instructions to do so.

  2. Applying a Segment

    Already have a pre-made segment? You can apply it to your click map. This can be handy if you want to look at specific page categories, or any specific user behaviours. Simply select the segment and add it to the list.

    Please Note: All segments can be stacked as well. E.g. Combining 2 segments for Converting Users, and Paid Campaigns, would be the same as creating a segment for the combination of both